Abundance and OptimismEach spring we take a good look at the state of our motivation.  How are we feeling about ourselves and the business climate right now?  Scarcity and Fear are in the news and we are bombarded with these themes every day.  The spin is always on the negative; you can hear the hysterics in the voices of the announcers.  Sometimes, we wish at the end of each economic report, they would say “and thousands will perish!”

As sales professionals, we are all faced with pressures from a variety of sources: our companies, bosses, prospects, clients and our internal drive to earn an exceptional living to support our families and communities.  One of the terms we like to use when working with sales professionals is Options.  Being effective in sales results in having more options in your life – options for creation of wealth, for personal fulfillment and spiritual development.

So if we start from the opposite of Scarcity and Fear, we have Abundance and Optimism.  Now that sounds better!

The reality is that we work in the middle of a gigantic economic machine with an unlimited supply of potential clients and opportunities.  We simply cannot get to them all!  Our economic machine is larger than we are capable of imagining – what’s a trillion anyway?

As tangible evidence of abundance; ask yourself:

* What is the total amount of revenue available in your market?  One of our clients is in a market with revenue potential of over $60 Billion!

* How about the revenue available within thirty miles of your office?  We recently estimated the agency commission available in a modest-sized town is $14 Million.  What about those major metropolitan areas?  $100 Million+?  It’s a big country, so what about revenue available nationally?

* What opportunities for revenue and profit might be available within your specialty?

* How much of that market do you have now?  What is your estimated market share percentage?  It’s probably in the single digits.

This is good news!  It means that you do not have over 90% of the available market - an unlimited supply of clients that buy what you sell and buy repeatedly.  They just don't all buy from you yet!

Spring is the season of renewal, hope and possibility.  Put those scarcity thoughts aside for today: there's plenty of business to go around.  There really is an unlimited supply.

We dare to say that our newsletter subscribers (you) are wealthier and have more potential for wealth creation than 99.1% of the population on the planet. Check that statistic out for yourself.  When considering the world stage, your current and future earning power is staggering.  Keep in mind, though, that it’s not all about your financials – it’s also about your standards and values.  And for those worried about losing their jobs, look out your window.  Is it possible that your economic community could absorb one more person with your skills?  Don’t wait, take action now.

The final thought we want to leave you with is this: Instead of letting scarcity and fear drive your sense of competition and your life, let your inner sense of abundance and optimism take over -- why not work from there?

…and a sense of humor is helpful.

Best wishes are flying your way,

Sales Coach Newsletter is a product of Redmond Group, Inc.  We are specialists in the systematic process of developing and retaining new business.  We design sales and retention process maps and unique measurement tools to track progress to meet business objectives.  We conduct in-house workshops, individual and sales team coaching, Webcasts and assist with product launches.
© 2010 Redmond Group, Inc.

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